Does Google Analytics 4 or Mixpanel have a free plan?

Both do. Google Analytics 4 and Mixpanel each offer a free tier, so you can try either without paying.

Which is easier to use, Google Analytics 4 or Mixpanel?

In VERILO's editorial assessment Mixpanel is the easier of the two, scoring 3 out of 5 against 2 for Google Analytics 4. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Google Analytics 4 vs Mixpanel

A side-by-side look at Google Analytics 4 and Mixpanel: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Google Analytics 4 if

Marketers who run Google Ads and need attribution and audiences
Websites of any size that need free, full-featured traffic analytics
Teams combining web and app data in one property

Visit Google Analytics 4

Choose Mixpanel if

Product managers and growth teams analyzing in-app behavior
SaaS and mobile apps that need funnel and retention analysis
Teams that want stakeholders to self-serve reports without SQL

Visit Mixpanel

Cheapest to start

Custom pricing

Free plan

Google Analytics 4, Mixpanel

Highest editor rating

Mixpanel · 4.4

Comparison of Google Analytics 4 and Mixpanel
Compare	Google Analytics 4 Visit site	Mixpanel Visit site
Free plan	Yes	Yes
Free trial	No	No
Starting price	Free	Free plan
Editor rating	4.3	4.4
Ease of use	Takes time (2/5)	Moderate (3/5)
Category	Analytics	Analytics
Pricing model	The standard version is free with no traffic cap. Analytics 360, the enterprise edition with higher limits and SLAs, is priced on request and not published.	Free plan up to approximately 1 million events per month with unlimited seats; Growth is usage-based, charging per event above the free allowance with volume discounts; Enterprise is custom.
Plans	Google Analytics (standard) — Free Analytics 360 — Custom	Free — Free Growth — Custom Enterprise — Custom
Platforms	Web, iOS, Android, API	Web, API
Integrations	Google Ads, Google Workspace, WordPress	HubSpot, Intercom, Salesforce, Slack, Zapier
Best for	Marketers who run Google Ads and need attribution and audiences Websites of any size that need free, full-featured traffic analytics Teams combining web and app data in one property	Product managers and growth teams analyzing in-app behavior SaaS and mobile apps that need funnel and retention analysis Teams that want stakeholders to self-serve reports without SQL
Pros	Free with no traffic cap for the standard version One property can combine a website with its iOS and Android apps Free BigQuery export and Looker Studio connector Native linking with Google Ads for audiences and attribution Explorations cover funnel, path and cohort analysis	Fast, flexible funnel, retention and flow reports Unlimited seats on every plan, including Free Cohorts sync to CRM and messaging tools such as HubSpot, Salesforce and Intercom Warehouse connectors avoid building a second event pipeline Session replay linked directly to funnel drop-offs
Cons	Steep learning curve and thinner standard reports than Universal Analytics Explorations are sampled above 10 million events per query on the standard tier User-level data retention capped at 14 months on the standard tier Consent handling and EU data-transfer questions require careful configuration	Event-based pricing gets expensive for high-traffic consumer apps Needs a planned event taxonomy and engineering time to instrument Free allowance was cut to about 1 million events per month in 2024 No built-in A/B testing or feature flags
AI assistant	No	Yes
API access	Yes	Yes
Audience segmentation	Yes	Yes
Custom event tracking	Yes	Yes
Funnels	Yes	Yes
GDPR compliance tools	Yes	Yes
Import & export	Yes	Yes
Mobile app	Yes	No
Reporting & dashboards	Yes	Yes
Roles & permissions	Yes	Yes
Session replay	No	Yes
SSO / SAML	No	Yes
Templates	No	Yes

Common questions

Does Google Analytics 4 or Mixpanel have a free plan?: Both do. Google Analytics 4 and Mixpanel each offer a free tier, so you can try either without paying.
Which is easier to use, Google Analytics 4 or Mixpanel?: In VERILO's editorial assessment Mixpanel is the easier of the two, scoring 3 out of 5 against 2 for Google Analytics 4. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

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