Hotjar vs Mixpanel
A side-by-side look at Hotjar and Mixpanel: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose Hotjar if
- Marketers and UX teams diagnosing why landing pages underperform
- Ecommerce stores looking for checkout friction
- Small teams that want heatmaps and surveys without training
Choose Mixpanel if
- Product managers and growth teams analyzing in-app behavior
- SaaS and mobile apps that need funnel and retention analysis
- Teams that want stakeholders to self-serve reports without SQL
Cheapest to start
Not comparable
Free plan
Hotjar, Mixpanel
Highest editor rating
Mixpanel · 4.4
| Compare | Hotjar |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | From $39/mo |
| Editor rating | 4.2 |
| Ease of use | Very easy (5/5) |
| Category | Analytics |
| Pricing model | Observe, Ask and Engage are priced separately, each with a free Basic tier. Observe Plus is approximately $39 per month ($32 billed annually), Business from about $99 ($80 annually) and Scale from about $213 ($171 annually). |
| Plans |
|
| Platforms | Web, Browser extension |
| Integrations | Google Analytics, HubSpot, Jira, Microsoft Teams, Shopify, Slack, WordPress, Zapier |
| Best for |
|
| Pros |
|
| Cons |
|
| AI assistant | Yes |
| API access | No |
| Audience segmentation | Yes |
| Custom event tracking | Yes |
| Forms & surveys | Yes |
| Funnels | Yes |
| GDPR compliance tools | Yes |
| Heatmaps | Yes |
| Import & export | No |
| Reporting & dashboards | Yes |
| Roles & permissions | Yes |
| Session replay | Yes |
| SSO / SAML | Yes |
| Templates | Yes |
Common questions
- Does Hotjar or Mixpanel have a free plan?
- Both do. Hotjar and Mixpanel each offer a free tier, so you can try either without paying.
- Which is easier to use, Hotjar or Mixpanel?
- In VERILO's editorial assessment Hotjar is the easier of the two, scoring 5 out of 5 against 3 for Mixpanel. That is a judgement about how quickly a new team gets productive, not a measured benchmark.