Brevo vs Google Analytics 4
A side-by-side look at Brevo and Google Analytics 4: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose Brevo if
- Businesses with large contact lists and moderate sending volume
- European SMBs that need GDPR-friendly email and SMS
- Teams wanting transactional and marketing email in one place
Choose Google Analytics 4 if
- Marketers who run Google Ads and need attribution and audiences
- Websites of any size that need free, full-featured traffic analytics
- Teams combining web and app data in one property
Cheapest to start
Not comparable
Free plan
Brevo, Google Analytics 4
Highest editor rating
Tied
| Compare | Brevo |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | From $9/mo |
| Editor rating | 4.3 |
| Ease of use | Easy (4/5) |
| Category | Marketing |
| Pricing model | Free forever plan, no card required. Paid tiers are priced by email volume: Starter $9/month (from 5,000 emails), Standard $18/month adding automation, A/B testing and a landing page, and Professional $499/month from 150,000 emails with 10 seats. Enterprise is priced on contact. Yearly billing saves 10 percent. |
| Plans |
|
| Platforms | Web, iOS, Android, API |
| Integrations | Google Analytics, HubSpot, Make, Salesforce, Shopify, WooCommerce, WordPress, Zapier |
| Best for |
|
| Pros |
|
| Cons |
|
| A/B testing | Yes |
| API access | Yes |
| Audience segmentation | Yes |
| Custom event tracking | No |
| Drag-and-drop email builder | Yes |
| Forms & surveys | Yes |
| Funnels | No |
| GDPR compliance tools | No |
| Import & export | No |
| Landing page builder | Yes |
| Live chat | Yes |
| Mobile app | No |
| Reporting & dashboards | Yes |
| Roles & permissions | No |
| SMS marketing | Yes |
| Visual pipeline | Yes |
| WhatsApp channel | Yes |
| Workflow automation | Yes |
Common questions
- Does Brevo or Google Analytics 4 have a free plan?
- Both do. Brevo and Google Analytics 4 each offer a free tier, so you can try either without paying.
- Which is easier to use, Brevo or Google Analytics 4?
- In VERILO's editorial assessment Brevo is the easier of the two, scoring 4 out of 5 against 2 for Google Analytics 4. That is a judgement about how quickly a new team gets productive, not a measured benchmark.