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Brevo vs Freshdesk

A side-by-side look at Brevo and Freshdesk: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Brevo if

  • Businesses with large contact lists and moderate sending volume
  • European SMBs that need GDPR-friendly email and SMS
  • Teams wanting transactional and marketing email in one place

Choose Freshdesk if

  • Small and mid-sized teams running email-first support
  • Businesses that want traditional ticketing at a lower price than Zendesk
  • Companies already using other Freshworks products

Cheapest to start

Not confirmed

Free plan

Brevo, Freshdesk

Highest editor rating

Brevo · 4.3

Comparison of Brevo and Freshdesk
CompareBrevo
Free planYes
Free trialNo
Starting priceFrom $9/mo
Editor rating4.3
Ease of useEasy (4/5)
CategoryMarketing
Pricing modelFree forever plan, no card required. Paid tiers are priced by email volume: Starter $9/month (from 5,000 emails), Standard $18/month adding automation, A/B testing and a landing page, and Professional $499/month from 150,000 emails with 10 seats. Enterprise is priced on contact. Yearly billing saves 10 percent.
Plans
  • Free Free
  • Starter $9/mo
  • Standard $18/mo
  • Professional $499/mo
  • Enterprise Custom
PlatformsWeb, iOS, Android, API
IntegrationsGoogle Analytics, HubSpot, Make, Salesforce, Shopify, WooCommerce, WordPress, Zapier
Best for
  • Businesses with large contact lists and moderate sending volume
  • European SMBs that need GDPR-friendly email and SMS
  • Teams wanting transactional and marketing email in one place
Pros
  • Volume-based pricing suits large lists mailed infrequently
  • Email, SMS, WhatsApp and transactional email under one account
  • Capable automation builder on the Standard plan
  • EU-based company with a strong GDPR posture
  • Free plan with 300 emails per day and no contact-based fee
Cons
  • 300-per-day cap on the Free plan rules out larger sends
  • Branding removal and dedicated IPs cost extra
  • Built-in CRM is basic compared with dedicated tools
  • Template library is smaller than Mailchimp's
A/B testingYes
AI assistantNo
API accessYes
Audience segmentationYes
Custom fieldsNo
Drag-and-drop email builderYes
Forms & surveysYes
Knowledge base / help centreNo
Landing page builderYes
Live chatYes
Mobile appNo
Multichannel inbox (email, chat, social)No
Reporting & dashboardsYes
Roles & permissionsNo
Shared inboxNo
SLA managementNo
SMS marketingYes
TicketingNo
Visual pipelineYes
WhatsApp channelYes
Workflow automationYes

Common questions

Does Brevo or Freshdesk have a free plan?
Both do. Brevo and Freshdesk each offer a free tier, so you can try either without paying.
How long is the Brevo and Freshdesk free trial?
Freshdesk offers a 14-day free trial. Brevo does not offer one.

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