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Help Scout vs Intercom

A side-by-side look at Help Scout and Intercom: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Help Scout if

  • Small businesses and ecommerce brands with a handful of support staff
  • Teams that want a warm, email-like support experience
  • Companies that want many staff to have inbox access without paying per seat

Choose Intercom if

  • SaaS and online businesses that want chat and AI-first support
  • Teams with enough help center content for an AI agent to deflect volume
  • Product-led companies combining support with in-app messaging

Cheapest to start

Not confirmed

Free plan

Help Scout

Highest editor rating

Intercom · 4.4

Comparison of Help Scout and Intercom
CompareHelp Scout
Free planYes
Free trialYes
Starting priceFrom $50/mo
Editor rating4.3
Ease of useVery easy (5/5)
CategoryCustomer Support
Pricing modelPricing is based on contacts helped per month with unlimited users: a free plan covers up to 50 contacts, Standard starts at approximately $50 per month and Plus at approximately $75 per month (each including 100 contacts, with extra contact bundles priced on top), and Pro is custom for high-volume teams.
Plans
  • Free Free
  • Standard $50/mo
  • Plus $75/mo
  • Pro Custom
PlatformsWeb, iOS, Android, API
IntegrationsFacebook & Instagram, HubSpot, Jira, Mailchimp, Salesforce, Shopify, Slack, Trello, WooCommerce, Zapier
Best for
  • Small businesses and ecommerce brands with a handful of support staff
  • Teams that want a warm, email-like support experience
  • Companies that want many staff to have inbox access without paying per seat
Pros
  • Shared inbox that non-technical staff learn in minutes
  • Unlimited users on every plan, including the free tier
  • Docs knowledge base and Beacon chat widget included rather than sold separately
  • AI summaries, drafts and AI Answers included on paid plans
  • Customer-facing replies look like normal emails, not ticket notifications
Cons
  • Contact-based pricing can cost more than per-seat plans for teams with many customers
  • No formal SLA management or skills-based routing
  • No native voice or phone channel
  • Reporting is adequate but not as deep as Zendesk or Intercom
AI agentsNo
AI assistantYes
API accessYes
ChatbotYes
Custom fieldsYes
Knowledge base / help centreYes
Live chatYes
Mobile appYes
Multichannel inbox (email, chat, social)Yes
Reporting & dashboardsYes
Shared inboxYes
TicketingNo
WebhooksYes
WhatsApp channelNo
Workflow automationYes

Common questions

Does Help Scout or Intercom have a free plan?
Help Scout has a free plan. Intercom does not, though it offers a free trial.
How long is the Help Scout and Intercom free trial?
Help Scout offers a 15-day free trial, and Intercom offers a 14-day free trial.
Which is easier to use, Help Scout or Intercom?
In VERILO's editorial assessment Help Scout is the easier of the two, scoring 5 out of 5 against 3 for Intercom. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

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