Google Analytics 4 vs Semrush
A side-by-side look at Google Analytics 4 and Semrush: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose Google Analytics 4 if
- Marketers who run Google Ads and need attribution and audiences
- Websites of any size that need free, full-featured traffic analytics
- Teams combining web and app data in one property
Choose Semrush if
- Agencies running SEO and PPC for multiple clients
- In-house marketing teams that need competitor intelligence
- Content teams that want research and optimization in one suite
Cheapest to start
Not comparable
Free plan
Google Analytics 4, Semrush
Highest editor rating
Semrush · 4.7
| Compare | Google Analytics 4 |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | Free |
| Editor rating | 4.3 |
| Ease of use | Takes time (2/5) |
| Category | Analytics |
| Pricing model | The standard version is free with no traffic cap. Analytics 360, the enterprise edition with higher limits and SLAs, is priced on request and not published. |
| Plans |
|
| Platforms | Web, iOS, Android, API |
| Integrations | Google Ads, Google Workspace, WordPress |
| Best for |
|
| Pros |
|
| Cons |
|
| AI assistant | No |
| API access | Yes |
| Audience segmentation | Yes |
| Backlink analysis | No |
| Browser extension | No |
| Competitor analysis | No |
| Content optimization | No |
| Custom event tracking | Yes |
| Funnels | Yes |
| GDPR compliance tools | Yes |
| Import & export | Yes |
| Keyword research | No |
| Mobile app | Yes |
| Rank tracking | No |
| Reporting & dashboards | Yes |
| Roles & permissions | Yes |
| Site audit | No |
| White-label / custom branding | No |
Common questions
- Does Google Analytics 4 or Semrush have a free plan?
- Both do. Google Analytics 4 and Semrush each offer a free tier, so you can try either without paying.
- How long is the Google Analytics 4 and Semrush free trial?
- Semrush offers a 7-day free trial. Google Analytics 4 does not offer one.
- Which is easier to use, Google Analytics 4 or Semrush?
- In VERILO's editorial assessment Semrush is the easier of the two, scoring 3 out of 5 against 2 for Google Analytics 4. That is a judgement about how quickly a new team gets productive, not a measured benchmark.