Asana
Work management platform for planning projects, assigning tasks and tracking progress across teams.
Overview
Asana is a work management platform for planning and coordinating projects across teams. Work is organized into projects that can be viewed as lists, boards, timelines, calendars or Gantt charts, with portfolios and goals layered on top so leaders can see progress across many projects at once. It is widely used by marketing, operations and product teams in mid-sized and large organizations.
Its strengths are a clean interface, dependable rules-based automation, forms for intake and strong reporting through dashboards and portfolios. Workload management, native time tracking and the custom rule builder sit on the Advanced tier, and administration tools such as SAML SSO and audit logs are reserved for Enterprise plans.
The Personal plan is free for up to 10 users. Paid plans are priced per seat, and Asana sells seats in set bundles rather than one at a time, so small teams may pay for more seats than they use. Starter costs approximately $13.49 per user per month billed monthly (about $10.99 annually) and Advanced approximately $30.49 monthly (about $24.99 annually), which makes Asana one of the pricier options for small teams.
Key features
AI
- AI assistant
Automation
- Workflow automation
- API access
Data
- Custom fields
- Reporting & dashboards
Platforms
- Mobile app
Views
- Kanban boards
- Gantt & timeline
- Calendar view
- Time tracking
- Goals & OKRs
Marketing
- Forms & surveys
- Integrations
- Figma, GitHub, Gmail, Google Workspace, Jira, Microsoft Teams, Outlook, Salesforce, Slack, Zoom
- Platforms
- Web, Windows, macOS, iOS, Android, Browser extension, API
Pros & cons
Strengths
- Clean, approachable interface that non-technical teams adopt quickly
- Portfolios and goals link day-to-day tasks to company objectives
- Reliable rules-based automation and intake forms
- Strong dashboards and cross-project reporting on the Advanced tier
Limitations
- Among the highest per-seat prices in the category
- Seats are sold in bundles, so small teams may pay for unused seats
- Native time tracking and workload management require the Advanced plan
- Each task can have only one assignee
Pricing
Pricing last reviewed Sep 10, 2026
Freemium. Free Personal plan for up to 10 users; Starter approximately $13.49 and Advanced approximately $30.49 per user per month billed monthly (about $10.99 and $24.99 annually), with Enterprise on custom pricing and seats sold in bundles.
Personal
Free
Free plan for individuals and small teams of up to 10 people.
- Up to 10 users
- Unlimited tasks, projects and messages
- List, board and calendar views
Starter
Popular$13.49/user/mo
Adds timelines, automation and reporting for growing teams; approximately $10.99 per user when billed annually.
- Timeline and Gantt views
- Workflow builder and rules, with a monthly automation cap
- Unlimited free guests
- Project dashboards
Advanced
$30.49/user/mo
For teams managing portfolios and resourcing; approximately $24.99 per user when billed annually.
- Goals and portfolios
- Workload management and native time tracking
- Advanced reporting and custom rule builder
- Form branching and approvals
Enterprise
Custom
Custom pricing with enterprise security, admin controls and premium integrations.
- SAML SSO and SCIM provisioning
- Admin controls and audit log API
- Salesforce integration
Prices are listed in USD and can change. Confirm current pricing on the vendor’s pricing page.
Best for
A good fit if you are
- Marketing, operations and cross-functional teams at mid-sized companies
- Leaders who need portfolio-level visibility across many projects
- Organizations that prioritize ease of adoption over deep customization
Not ideal if you
- Very small teams on a tight budget
- Software teams that want sprint-centric issue tracking
Verdict
Asana is the safe choice when adoption matters more than configurability. Marketing, operations and cross-functional teams take to it quickly, and portfolios and goals answer the question most tools cannot: how does this week's work connect to the year's objectives.
The objection is price. It is among the highest per-seat costs in the category, seats are sold in bundles so small teams pay for empty ones, and native time tracking and workload management only arrive on the Advanced plan. If your team is small, or if engineers are the main users, you are paying a premium for the wrong strengths.
Before you commit
Questions worth answering for your own situation. Nothing here is a fault of the product.
- Seats are sold in bundles — check the bundle size against your actual headcount before comparing per-seat prices
- Confirm which tier holds what you need: time tracking and workload management require Advanced
- Each task takes a single assignee, so shared ownership needs a convention your team agrees up front
- The Free Personal plan covers up to 10 users; work out when you will cross that line
- If engineering is the main user, compare a sprint-centric tracker before committing the whole company
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Asana
From $13.49/mo · Free plan