Does Canva or Pictory have a free plan?

Canva has a free plan. Pictory does not, though it offers a free trial.

How long is the Canva and Pictory free trial?

Canva offers a 30-day free trial.

Canva vs Pictory

A side-by-side look at Canva and Pictory: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Canva if

Marketers and small businesses producing social and print graphics quickly
Non-designers who need presentations, flyers and short videos
Teams that want shared brand kits and approved templates

Visit Canva

Choose Pictory if

Content marketers repurposing blog posts into social video
Course creators and coaches cutting webinars into short clips
Agencies producing volume explainer content with minimal editing

Visit Pictory

Cheapest to start

Not confirmed

Free plan

Canva

Highest editor rating

Canva · 4.6

Comparison of Canva and Pictory
Compare	Canva Visit site	Pictory Visit site
Free plan	Yes	No
Free trial	Yes	Yes
Starting price	From $10/mo	From $25/mo
Editor rating	4.6	3.8
Ease of use	Very easy (5/5)	Very easy (5/5)
Category	Design	Video
Pricing model	Free plan for one person. Canva Pro is US$120 per year for one person and Canva Business US$210 per year per person, both with a free trial; annual billing saves from 16 percent. Enterprise is priced on contact. The monthly-billed rate is not published on the pricing page.	Free trial with a few watermarked projects, then Starter at approximately $25 monthly ($19 billed annually), Professional approximately $49 monthly ($39 annually) and Teams approximately $119 monthly ($99 annually); plans are metered by video minutes.
Plans	Free — Free Canva Pro — $10/mo Canva Business — $17.50/user/mo Canva Enterprise — Custom	Starter — $25/mo Professional — $49/mo Teams — $119/mo
Platforms	Web, Windows, macOS, iOS, Android, API	Web, API
Integrations	Dropbox, Facebook & Instagram, Google Workspace, HubSpot, LinkedIn, Mailchimp, Microsoft Teams, Slack, TikTok, YouTube	—
Best for	Marketers and small businesses producing social and print graphics quickly Non-designers who need presentations, flyers and short videos Teams that want shared brand kits and approved templates	Content marketers repurposing blog posts into social video Course creators and coaches cutting webinars into short clips Agencies producing volume explainer content with minimal editing
Pros	Enormous template library covering social, print, presentations and video Magic Studio AI tools: text and image generation, Magic Resize and background removal Apps on web, Windows, macOS, iOS and Android plus a public Connect API Content Planner schedules posts to major social networks from inside Canva Free plan is usable indefinitely for basic designs	Turns a script or article into a finished captioned video with almost no manual work Extracts highlight clips from long webinars and recordings automatically Transcript-based editing removes sections by deleting text Large stock footage and music library included API available for automated, bulk video creation
Cons	Brand Kit, Background Remover and premium stock require Pro Canva publishes annual totals only, so the monthly-billed rate is not stated Limited precision for vector illustration and typography compared with professional tools Designs are tied to Canva's format; editable vector export is limited	Stock-footage output looks generic and clips repeat across projects No permanent free plan; trial projects are watermarked Video-minute allowances make heavy use expensive Limited fine-grained editing control compared with a timeline editor
AI content generation	Yes	Yes
AI voiceover	No	Yes
API access	Yes	Yes
Auto subtitles & captions	No	Yes
Background removal	Yes	No
Brand kit	Yes	Yes
Comments & mentions	Yes	No
Desktop app	Yes	No
Mobile app	Yes	No
Photo editing	Yes	No
Real-time collaboration	Yes	No
Social media scheduling	Yes	No
Stock media library	Yes	Yes
Templates	Yes	Yes
Text to video	No	Yes
Transcript-based editing	No	Yes

Common questions

Does Canva or Pictory have a free plan?: Canva has a free plan. Pictory does not, though it offers a free trial.
How long is the Canva and Pictory free trial?: Canva offers a 30-day free trial.

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