Kapwing vs Loom
A side-by-side look at Kapwing and Loom: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose Kapwing if
- Social media managers cutting podcasts and webinars into captioned clips
- Educators and creators who want a simple online editor with strong subtitles
- Small agencies needing shared workspaces and a brand kit
Choose Loom if
- Product and engineering teams replacing status meetings with async updates
- Support and sales teams sending personalized walkthroughs
- Teams already on Atlassian tools like Jira and Confluence
Cheapest to start
Not confirmed
Free plan
Kapwing, Loom
Highest editor rating
Loom · 4.5
| Compare | Kapwing |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | From $24/mo |
| Editor rating | 4.1 |
| Ease of use | Very easy (5/5) |
| Category | Video |
| Pricing model | Free plan with watermarked 720p exports; Pro is approximately $24 per user monthly ($16 billed annually), Business approximately $64 per user monthly ($50 annually), and Enterprise is custom. |
| Plans |
|
| Platforms | Web |
| Integrations | Google Workspace, YouTube |
| Best for |
|
| Pros |
|
| Cons |
|
| AI assistant | No |
| AI content generation | Yes |
| AI voiceover | Yes |
| Auto subtitles & captions | Yes |
| Background removal | Yes |
| Brand kit | Yes |
| Browser extension | No |
| Comments & mentions | No |
| Desktop app | No |
| Mobile app | No |
| Multi-language support | Yes |
| Real-time collaboration | Yes |
| Reporting & dashboards | No |
| Roles & permissions | No |
| Screen recording | Yes |
| SSO / SAML | No |
| Stock media library | Yes |
| Templates | Yes |
| Text to video | Yes |
| Transcript-based editing | Yes |
Common questions
- Does Kapwing or Loom have a free plan?
- Both do. Kapwing and Loom each offer a free tier, so you can try either without paying.
- How long is the Kapwing and Loom free trial?
- Loom offers a 14-day free trial. Kapwing does not offer one.