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Kapwing vs Loom

A side-by-side look at Kapwing and Loom: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Kapwing if

  • Social media managers cutting podcasts and webinars into captioned clips
  • Educators and creators who want a simple online editor with strong subtitles
  • Small agencies needing shared workspaces and a brand kit

Choose Loom if

  • Product and engineering teams replacing status meetings with async updates
  • Support and sales teams sending personalized walkthroughs
  • Teams already on Atlassian tools like Jira and Confluence

Cheapest to start

Not confirmed

Free plan

Kapwing, Loom

Highest editor rating

Loom · 4.5

Comparison of Kapwing and Loom
CompareKapwing
Free planYes
Free trialNo
Starting priceFrom $24/mo
Editor rating4.1
Ease of useVery easy (5/5)
CategoryVideo
Pricing modelFree plan with watermarked 720p exports; Pro is approximately $24 per user monthly ($16 billed annually), Business approximately $64 per user monthly ($50 annually), and Enterprise is custom.
Plans
  • Free Free
  • Pro $24/user/mo
  • Business $64/user/mo
  • Enterprise Custom
PlatformsWeb
IntegrationsGoogle Workspace, YouTube
Best for
  • Social media managers cutting podcasts and webinars into captioned clips
  • Educators and creators who want a simple online editor with strong subtitles
  • Small agencies needing shared workspaces and a brand kit
Pros
  • Text-based editing and automatic subtitles speed up repurposing long recordings
  • AI dubbing and subtitle translation cover many languages
  • Shared workspaces with comments suit small teams and agencies
  • Wide toolkit in one browser tab: screen recording, background removal, script-to-video, templates
Cons
  • Free exports are watermarked, 720p and limited to a few minutes
  • AI subtitle and dubbing minutes are metered per month
  • Color and audio tools are basic compared with desktop editors
  • Performance depends on cloud rendering and connection speed
AI assistantNo
AI content generationYes
AI voiceoverYes
Auto subtitles & captionsYes
Background removalYes
Brand kitYes
Browser extensionNo
Comments & mentionsNo
Desktop appNo
Mobile appNo
Multi-language supportYes
Real-time collaborationYes
Reporting & dashboardsNo
Roles & permissionsNo
Screen recordingYes
SSO / SAMLNo
Stock media libraryYes
TemplatesYes
Text to videoYes
Transcript-based editingYes

Common questions

Does Kapwing or Loom have a free plan?
Both do. Kapwing and Loom each offer a free tier, so you can try either without paying.
How long is the Kapwing and Loom free trial?
Loom offers a 14-day free trial. Kapwing does not offer one.

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