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HeyGen vs Loom

A side-by-side look at HeyGen and Loom: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose HeyGen if

  • Marketers producing multilingual product and ad videos
  • Sales teams sending personalized outreach videos at volume
  • Developers embedding avatar generation into their own apps

Choose Loom if

  • Product and engineering teams replacing status meetings with async updates
  • Support and sales teams sending personalized walkthroughs
  • Teams already on Atlassian tools like Jira and Confluence

Cheapest to start

Not confirmed

Free plan

HeyGen, Loom

Highest editor rating

Tied

Comparison of HeyGen and Loom
CompareHeyGen
Free planYes
Free trialNo
Starting priceFrom $29/mo
Editor rating4.5
Ease of useVery easy (5/5)
CategoryVideo
Pricing modelFree plan with a few short watermarked videos per month; Creator is $29/month billed monthly (about $24/month annually); Pro is $49/month; Business is $149/month plus $20 per additional seat; Enterprise is custom.
Plans
  • Free Free
  • Creator $29/mo
  • Pro $49/mo
  • Business $149/mo
  • Enterprise Custom
PlatformsWeb, iOS, API
IntegrationsCanva, Make, Zapier
Best for
  • Marketers producing multilingual product and ad videos
  • Sales teams sending personalized outreach videos at volume
  • Developers embedding avatar generation into their own apps
Pros
  • Fast, convincing custom avatars from a short self-recorded clip or a photo
  • Video translation with lip sync covering dozens of languages
  • API and streaming avatar options for developers and interactive use cases
  • Free plan and iOS app make it easy to try before paying
Cons
  • Usage is metered by credits or minutes, so translation and long videos add up
  • Team features start at the $149-per-month Business plan
  • Occasional lip-sync or gesture artifacts, especially on photo avatars
  • Free plan output is watermarked and short
AI assistantNo
AI avatarsYes
AI content generationYes
AI voiceoverYes
API accessYes
Auto subtitles & captionsYes
Brand kitYes
Browser extensionNo
Comments & mentionsNo
Desktop appNo
Mobile appNo
Multi-language supportYes
Real-time collaborationYes
Reporting & dashboardsNo
Roles & permissionsNo
Screen recordingNo
SSO / SAMLYes
TemplatesYes
Text to videoYes
Transcript-based editingNo

Common questions

Does HeyGen or Loom have a free plan?
Both do. HeyGen and Loom each offer a free tier, so you can try either without paying.
How long is the HeyGen and Loom free trial?
Loom offers a 14-day free trial. HeyGen does not offer one.

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