Pictory vs Synthesia
A side-by-side look at Pictory and Synthesia: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose Pictory if
- Content marketers repurposing blog posts into social video
- Course creators and coaches cutting webinars into short clips
- Agencies producing volume explainer content with minimal editing
Choose Synthesia if
- L&D and HR teams producing training and onboarding videos
- Companies localizing explainer videos into many languages
- Product marketers who need frequent, easily updated explainer clips
Cheapest to start
Not confirmed
Free plan
Synthesia
Highest editor rating
Synthesia · 4.6
| Compare | Pictory |
|---|---|
| Free plan | No |
| Free trial | Yes |
| Starting price | From $25/mo |
| Editor rating | 3.8 |
| Ease of use | Very easy (5/5) |
| Category | Video |
| Pricing model | Free trial with a few watermarked projects, then Starter at approximately $25 monthly ($19 billed annually), Professional approximately $49 monthly ($39 annually) and Teams approximately $119 monthly ($99 annually); plans are metered by video minutes. |
| Plans |
|
| Platforms | Web, API |
| Integrations | — |
| Best for |
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| Pros |
|
| Cons |
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| AI avatars | No |
| AI content generation | Yes |
| AI voiceover | Yes |
| API access | Yes |
| Auto subtitles & captions | Yes |
| Brand kit | Yes |
| Multi-language support | No |
| Real-time collaboration | No |
| Roles & permissions | No |
| Screen recording | No |
| SSO / SAML | No |
| Stock media library | Yes |
| Templates | Yes |
| Text to video | Yes |
| Transcript-based editing | Yes |
Common questions
- Does Pictory or Synthesia have a free plan?
- Synthesia has a free plan. Pictory does not, though it offers a free trial.