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Loom vs Pictory

A side-by-side look at Loom and Pictory: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Loom if

  • Product and engineering teams replacing status meetings with async updates
  • Support and sales teams sending personalized walkthroughs
  • Teams already on Atlassian tools like Jira and Confluence

Choose Pictory if

  • Content marketers repurposing blog posts into social video
  • Course creators and coaches cutting webinars into short clips
  • Agencies producing volume explainer content with minimal editing

Cheapest to start

Not confirmed

Free plan

Loom

Highest editor rating

Loom · 4.5

Comparison of Loom and Pictory
CompareLoom
Free planYes
Free trialYes
Starting priceFrom $15/mo
Editor rating4.5
Ease of useVery easy (5/5)
CategoryVideo
Pricing modelFree Starter plan with 25 videos per person and a 5-minute cap; Business is about $15 per creator monthly ($12.50 billed annually), Business + AI approximately $20 per creator monthly, and Enterprise is custom.
Plans
  • Starter Free
  • Business $15/user/mo
  • Business + AI $20/user/mo
  • Enterprise Custom
PlatformsWeb, Windows, macOS, iOS, Android, Browser extension
IntegrationsGitHub, Gmail, Google Workspace, Jira, Notion, Slack, Zapier
Best for
  • Product and engineering teams replacing status meetings with async updates
  • Support and sales teams sending personalized walkthroughs
  • Teams already on Atlassian tools like Jira and Confluence
Pros
  • Recording starts from the browser extension or desktop app in one click and the share link is ready as soon as you stop
  • Transcript-based trimming, filler-word removal and automatic captions make quick cleanup easy
  • Loom AI generates titles, summaries, chapters and tasks from a recording
  • Viewer insights show who watched and where they dropped off
  • Deep Atlassian integration with Jira and Confluence plus Slack, Gmail, Notion and GitHub embeds
Cons
  • Free plan caps each person at 25 videos of five minutes or less
  • Per-creator pricing adds up for teams where many people record
  • AI features are excluded from the base Business plan
  • Editing is basic; not a substitute for a real video editor
AI assistantYes
AI content generationNo
AI voiceoverNo
API accessNo
Auto subtitles & captionsYes
Brand kitNo
Browser extensionYes
Comments & mentionsYes
Desktop appYes
Mobile appYes
Reporting & dashboardsYes
Roles & permissionsYes
Screen recordingYes
SSO / SAMLYes
Stock media libraryNo
TemplatesNo
Text to videoNo
Transcript-based editingYes

Common questions

Does Loom or Pictory have a free plan?
Loom has a free plan. Pictory does not, though it offers a free trial.
How long is the Loom and Pictory free trial?
Loom offers a 14-day free trial.

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